What is SEO

The term SEO stands for Search Engine Optimization. It is the process of improving the visibility of a website or its content so that they can appear in higher rank on search engine result page.

Improving site visibility can lead to increased traffic and conversion rates on your website, resulting in increased revenue. Here conversion rate means the process of increasing the percentage of website visitors who take a desired action— be it filling out a form, becoming a customer, buying a product or service etc.

There are three types of SEO: On-Page, Technical and Off Page.

·         On-Page SEO: It refers to the optimization within the content of a website. For eg: Keyword

·         Technical:       For improving the performance of a website so that search engines can crawl through it easily and index its content.

·         Off Page: